The Importance of Using Visual Concepts in The Production of Video Games

Responsibilities of an art studio and its impact on the production of a game.

Within the entire structure of a game development studio, building a good team and effective planning is essential for any project.

Pre-production is a crucial time when game design decisions will reflect the end result.

A fundamental part of this planning is the choice of the graphic characteristics of the project, where the function of a video game studio goes beyond the design of efficient mechanics and opens space for the creation of a visual identity that must reflect the objectives of the project. at first sight.

Regardless of the platform where the project will be launched, the visual identity represents the player’s entrance to the world that is presented to him, it is through this element that the player identifies with the atmosphere, becomes familiar with the setting and the plot and is the main immersive tool that the game can offer.

This entire process of visual creation is in the hands of the art studio and its professionals dedicated to artistic visual creation, responsible for the art of video games. The main function of the designer is the creation of a mediated communication interface within the game, since in any work that uses design concepts, the function of the art studio is to transmit information visually and interactively to the player.

Development of new rendering technologies

Over the years, the technology surrounding the world of games has grown faster and faster, with new possibilities for a more compelling and interactive visual simulation. The development of new engines, new production tools and the application of artistic concepts in productions, increasingly brings the gaming industry closer to giants such as the film industry, for example, in terms of investments, profits and media visibility.

The responsibility of an art studio in defining the visual identity of the project is immense, the definition of color palettes, styles and compositions within the design concepts directly influence the player experience.

It is the visual communication that tells the player if an element of the scene can be explosive, or if a character is an ally, neutral or villain, in addition to a lot of self-explanatory information that saves time, leaves the experience more fluid.

Independent video game studio

Acting against the big producers, small independent game development studios take visual appeal in the background and focus on gameplay and constant player satisfaction experience.

Using retro styles, taking advantage of established mechanics, games in categories such as 2d beat ups and side scrolling games are becoming more and more common, especially on mobile platforms, Android itself has become the main way to produce and publish games of independently.

In the early days of the gaming industry, games were created exclusively by programmers who understood absolutely nothing about design or visual arts, leaving these games looking raw and with little to no environmental interaction with the player.

Today, even these new retro-style games provide visual elements that place the player in the game and ensure a more complete and immersive experience.